Yazar "Başar E.E." için listeleme
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The effect of self-construal on statue and role-relaxed consumption
Başar E.E.; Erciş A. (Mediterranean Center of Social and Educational Research, 2015)Consumer behavior researches indicate that individuals prefer the products which are compatible with themselves. For instance, individuals with highly independent-self take into account the functional benefits whereas ... -
An investigation of self-image congruence differences between materialistic and non-materialistic consumers
Başar E.E.; Türk B.; Ünal S. (Bogazici Universitesi, 2015)This research aims to determine whether there are differences in the self-image congruence between materialistic and non-materialistic consumers towards different product categories (social and private consumption products). ...